Danone adapting to global changes, 2018-09-10
By A Mystery Man Writer
Description
BOSTON — The rapid pace of change taking place in consumer food and beverage purchasing and consumption patterns is forcing companies to embrace change. Paris-based Danone S.A. is not an exception and management is doubling down on its efforts to remain relevant and peak consumer interest in products featuring probiotics, protein and plant-based ingredients. Cécile Cabanis, chief financial officer, said consumers are expecting a lot more from the food they eat. They want to know where their food comes from, how the ingredients were sourced and . . .
The company is focusing on locally relevant innovation and marketing to drive growth.
The company is focusing on locally relevant innovation and marketing to drive growth.
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